Vitality Health Strategies (VHS) is a binational agency specializing in cross-border audience engagement, Hispanic market outreach, and strategic communication programs for organizations operating in the U.S.–Mexico border region.
We work with U.S.-based companies seeking to connect effectively with bilingual and transnational communities, crafting culturally aligned strategies that build trust, awareness, and sustained participation.
Campaigns tailored to communities that travel or reside near U.S. border regions.
Audience segmentation based on mobility, cultural identity, and proximity to service hubs.
Message frameworks aligned with bilingual communication norms and cultural context.
Cross-border advertising strategies that respect legal, cultural, and platform compliance standards.
Messaging frameworks designed to be culturally relevant, transparent, and trust-building.
Execution across Meta Ads, Instagram, TikTok, and WhatsApp community channels.
Clear, accessible communication materials explaining processes, expectations, and participation guidelines.
Multichannel educational campaigns designed to reduce uncertainty and improve clarity.
Focus on empowerment, understanding, and community trust.
Step-by-step guidance materials for first-time participants engaging with U.S.-based services.
Logistics clarity: scheduling, transportation points, documentation readiness, and location guidance.
Acompañamiento informativo, not operational or financial assistance.
Messaging sequences to reinforce clarity, reliability, and ongoing participation.
WhatsApp + SMS follow-up rhythms.
Community-based engagement threads to maintain consistent interaction and interest.
Culturally informed and well-prepared audiences that understand how to participate in U.S.-based services.
Improved clarity, confidence, and experience throughout engagement.
Sustained participation and smoother operational flow for partner organizations.
A trusted communication bridge between U.S. service providers and border-region communities.
